Personalised video:
The message your customers can’t ignore.
With the volume of messages your customers receive every day, it’s no wonder they’ve stopped paying attention. Personalised video cuts through the clutter and turns even the most routine message into a must-watch experience. Perfect for on-boarding, renewals, reminders and statements, personalised video takes customer engagement to the next level, delivering memorable and measurable videos by SMS or email. And for as little as 80c.
Give your customers a
starring role.
Personalised video realises the full potential of your customer data. Using customer profiles and preferences, our personalisation engine creates a mini movie in which each customer plays a starring role.
Put customers at the heart of your message
Mass personalisation made possible.
From batches of a few dozen to bursts of a million, the solution is endlessly scalable. Use it to welcome new customers as they come on board, or introduce new services, benefits and offers to your entire audience. Then measure your video’s performance on a personalised dashboard.
A personalised campaign dashboard shows the performance of your videos in real time
Get attention. And results.
Personalised video boosts email open rates by 65%. Watch rates are 3.5 times longer than generic videos, ensuring important information is absorbed and understood. And typically, 90% of people watch the whole video, with at least 25% watching more than once and sharing.
Click and play these examples:
HIF’s brand mascot gives new health fund members a warm welcome
Velocity Frequent Flyer targeted members who’d shown a propensity to travel to New Zealand
Good question!
Q. How do you create personalised videos?
A. Our personalised video solution is a collaboration between Friendly and mobile technology specialists with over 10 years’ experience in delivering personalised communications. The service unites data, direct response expertise and mobile-optimised technology to deliver personalised video by SMS, email or MMS.
Q. Where does it fit with other communications?
A: Personalised video can work on its own or as part of an integrated communications plan. For example, a health insurance client has an onboarding process that includes email and mail communications. These are supported by personalised video (sent by SMS) to confirm membership details and reinforce the benefits of membership.
Q. How soon will I get results?
A. We'll give you access to a personalised campaign dashboard that lets you view the performance of all your videos. You’ll be able to get real-time feedback on open rates, views, average watch time, click-throughs and the device used.
Q. How quickly will the video load?
A. The compression technology used in our video production means it loads immediately without buffering. And because the video is compressed to a tiny file, your recipients won’t incur any additional data costs.
Q. What’s your capacity?
A. Our composition engine, which combines the video template with the data, can produce 300,000 videos an hour.
Q. What if I don’t have my customer’s mobile number?
A. You can default to their email address. And vice versa.
Q. How safe will my data be?
A. Our personalised video operates in the cloud on the Amazon Web Services platform in Australia – as used by Xero and Atlassian. It is subject to military and government grade penetration testing. Before sending, messages are thoroughly tested to ensure the accuracy of data files and email platform compatibility. And all data is encrypted for absolute security.
Q. How long does it take to get a message out?
A. From brief to delivery, as little as two weeks.
Q. What does it cost?
A personalised video message can be sent out in bulk or on demand (eg an on-boarding message). Here are two examples of cost based on our rate card for a personalised and fully animated 45 second video.
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Bulk distribution to a batch of 250,000 customers – 80 cents
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On demand based on 25,000 customers over 12 months - $1.70
Want to know more?
Contact one of these friendly persuaders
Peter Vierod
0409 621716
Tony Rambaut
0419 228750